Essay on My Path to Public Health - 1267 Words

My interest in public health stems from my interest in healthcare. While growing up, I have seen family members suffer from maladies and were later able to, through the attentive care of the skilled physicians, enjoy life more freely. As a high school student, I enjoyed different science courses from Advanced Topic Biology, Health, and Human Diseases to Medical Diagnosis, Genetics, and AP Psychology. I was in awe at the way our body worked, how our body is so strong, and yet so vulnerable. During the beginning of my undergraduate study, I majored in Biology and took Pre-Professional Medicine courses in order to study more about our body and the mechanisms that occur inside of us. When I transferred to NYU, I changed my major to economics†¦show more content†¦Currently, I work for both Dr. Martha Radford and Dr. Michael Phillips as a Clinical Quality and Effectiveness staff at NYU Langone Medical Center. My main responsibility is to analyze clinical data from databases, such as UHC Clinical Data Base and DSS, and to build reports analyzing the different aspects of hospital operations. Practitioners can then utilize these evaluations to achieve safer and better care. I also independently make systematic observations of hand hygiene opportunities at the hospital. By being informed of instances where the hand hygiene opportunities were not observed or where the rate of proper hand hygiene is low, practitioners can help prevent further spread of diseases. Working at NYULMC has fully convinced me that a public health education is necessary because public health supplements clinical medicine: it focuses on the population first in order to better focus on individuals, to help further prevent and cure illnesses. By understanding what is happening, what are the determinants, and what are the aspects that can be improved on to ensure better patient experience on the population and individual levels, practitioners can lower undesirable outcome counts. As an undergraduate at NYU, my education did not focus specifically on public health. Although I do have some background in the healthcare field, my experience was more related to clinical medicine where interaction with the patients was a main component. While whatShow MoreRelatedMy Life - Original Writing Essay981 Words   |  4 PagesMy sweaty body stuck to the plastic chair as I eyed the forbidden glass of ice water. Slowly, my fingertips inched across the table, brushing against the cool surface, before they were brusquely swatted away by my mother. â€Å"Don’t even think about it.† She hissed under her breath, and then gave me the warning look that all mothers across the globe have mastered. It was the summer of 2000 and my family was visiting relatives in my parent’s native country, Vietnam. Being so young, I was less concernedRead MoreDecember 30, 2014 Was A Day I Almost Lost Everything. This1450 Words   |  6 PagesDecember 30, 2014 was a day I almost lost everything. This cold and rainy Thursday evening, I received a call from my twin sister, which was out of the norm. She called me apologizing for being distant the few months prior and to say she loved me. Instantly, I knew something was wrong. Two minutes into the conversation, I realized my worst nightmare was about to become a reality; she was preparing to attempt suicide. I began to assure her that she was loved, but then I heard the most alarming wordsRead MoreWhat I Have Wonderful Memories Of Public Health Essay1674 Words   |  7 PagesGrowing in the 80s in Lagos, Nigeria was what I equate to a game of public health Russian roulette; with waterborne illness such as cholera and dysentery lurking is e very other cup of water, or typhoid and other communicable disease residing in overcrowded buses and the ever growing fear of inadequate access to care in the event of developing a chronic illness that could not be treated by over the counter antibiotics or medication from the local chemist or herbalist. Nevertheless, I have wonderfulRead MoreLife : The Unexpected Adventure1533 Words   |  7 PagesLife is an adventure! With paths that twist and turn; though heavy underbrush and dark forest, all leading toward junctions where key discussions are made. Through those paths led though different educational opportunities. Some of them come with unforeseen consequences, causing chain reactions and road blocks. The future never remains constant path. The journey to school, while on a key pathway, intersected countless byways; leading me to where I stand now. Choosing health information technologyRead MoreThe Importance Of Epidemious Diseases In My Life1108 Words   |  5 Pagesnot o ne of those people. I came into Florida Agricultural Mechanical University with an Associate’s degree and absolutely no idea what I wanted to do with that degree. It wasn’t until my encounter with my Microbiology class that I received a glimpse of the possibility of my dream career. I remember looking at my Microbiology with Diseases textbook enthralled with the world of viruses. The idea that these microscopic agents bring so much havoc into a person’s life attracted me; they are able toRead MoreLife : The Unexpected Adventure1465 Words   |  6 PagesLife the Unexpected Adventure The unexpected paths mark the journey to a lifetime of adventure. Heavy underbrush and dark forest mark the route, leading to clearings where ideas and opportunities soar. Even though, my way has crossed by different educational opportunities, unforeseen events, brambles and dead ends block the way. While I had an idea of the future while I was young, it did not come to fruition until a special someone began walking the path beside me. All though education highway is vitalRead MoreI Am On A Mission Trip From The Summer Between My Sophomore And Junior Years. High School1348 Words   |  6 Pagessummer between my sophomore and junior years in high school, I went on a mission trip to Haiti. It was a year after the earthquake, and everything was still completely destroyed. I couldn t have imagined what I saw; the extreme poverty and disparity was beyond words. And when I got back home, I couldn t imagine a life in which I forgot what I had just seen or lived no differently than before. That trip ignited a passion for fighting poverty, disparity, hunger and disease. It opened my eyes and refocusedRead MoreMy Reflection On My Life At Bangladesh Fueled Passion Of Public Health1533 Words   |  7 PagesMy 2012 trip to Bangladesh fueled my passion in public health. It was extremely eye opening to all the health inequalities that humans suffer throughout the world. During my visit, I reconnected with my uncle, who was born blind. His acceptance of adversity with remarkable stoicism amazes me and as my first time seeing him as an adult, I realized how unprepared I was to help him. By admitting to my lack of knowledge to a life so different than mine, I asked him a series of questions to obtain a betterRead MoreMy Topic For This Research Was Health Administration. 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During my experience as a surgical technician I had to properly care for patients, be knowledgeable of several medical procedures, and be CPR certified. Caring for

Access Of Mental Health Care - 1105 Words

Access to Mental Health Care Headlines worldwide will read of another School Shooting because of a mentally ill person before long. Extra security and drills have placed a Band-Aid on the problem, but this kind of wound needs to be fixed at its source. Access to mental health care is seriously lacking in this country and it is because of the stigma that surrounds mental illnesses which causes people to stray away from treatment. There are not enough mental health care physicians in any given area, and even if there was it cost too much because of the unequal division of government funding. Lives will continue to be lost as long as these problems regarding access to mental health care remain. Mental illness is a taboo subject in our society. It is something that too often gets overlooked because these types of ailments do not bleed . The negative stigma that surrounds mental illnesses prevents access to care for those in need because either themselves or those around them don’t want to believe that they have one. Mental illnesses are not seen in the same light as a common cold or the chicken pox. If someone have a mental illness, they are seen as broken and potentially unstable. Look at all of the horror movies that surround insane asylums, or people with schizophrenia who are cast as psychopathic murders. It s no surprise that mental illness has become something that people are in denial for or want to be kept hidden. And its not just the media that isShow MoreRelatedAccess Vs. Availability Of Mental Health Care2602 Words   |  11 Pages  Access vs. Availability Introduction In my lifetime, I have encountered many people who could have benefited with a greater availability of mental health care. By the time they were in high school, a lot of my friends had either PTSD, depression, anxiety, and the list goes on. 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Like followRead MoreInadequacy Of The United States Mental Health Care System1104 Words   |  5 PagesStates Mental Health Care System: Barriers to Care According to the World Health Organization, mental illness will affect approximately 25% of people at some point in their life (â€Å"WHO Qualityrights†, n.d.). Despite that, the current mental health care system in the United States is inadequate. Many aspects of the system need improving, especially the barriers to service. In fact, approximately 20% of individuals are left without necessary treatment for their mental health disorder (â€Å"Mental Health†Read MoreMental Health Vs. Health Organization1325 Words   |  6 PagesMental Health Vs. Health Organization Human services field is a very broad field. There are many different types of human services organizations out there. To names a few of human services organizations are mental health, health, education, child welfare, and etc... Under each organization there are different human services workers with different tittle and responsibilities; to name a few of human services workers are psychologist, high school guidance counselor, teacher, rehabilitation specialist

Us Iran Relations Free Essays

string(230) " that the development of US interest in the whole situation is due to the fact that it was being flawed, selfish, competitive and ambitious due to its own goals, rather to solve the dispute for the betterment of Iran and Britain\." US-Iran Relations Acknowledgements I would like to thank my teacher, Ms. Mashal Shabbir. The supervision and support that she gave truly helped me in this project. We will write a custom essay sample on Us Iran Relations or any similar topic only for you Order Now Her cooperation is thus appreciated. Abstract This report explains the US-Iran relationships, how they changed over the period of time and what the main reasons for that change were. I tried to analyze these reasons according to the International Relations theories as well as my own opinion. The report includes the information mainly from 1940 to date. Discussion In the last days before the culmination of Iranian revolution the electricity workers in Tehran would turn off the lights each evening and then from the rooftops came the chant â€Å"God is Great† with another chant, â€Å"death to America† however with a much contradicting tone† (Cottom, 1988). These words themselves explain the intensity which lies in the US- Iran relationships since the Iranian revolution. European intrusion in Iran has been a prolonged one with immense prominence. Trade was one of the most significant reasons. Iran’s geographical position made it the central attention for the European traders, as the land route which joined the western and eastern worlds crossed Iran. Moreover, as Cottom explains in his book that the only presence of the Europeans in Iran was â€Å"a matter of national prestige†. That is this prestige not only advanced Europeans economically but politically too. US initially was viewed as a caring western country, who was not only sincere but also advocated human rights of freedom, moreover encouraged courage, independence as well as dignity for the people of Iran. Before 1940’s it had no economic interest in Iran plus only a minute aid was granted to Iran during the event of Soviet invasion in Iran, however this minute interest which US had in Iran was not long lived. Iran, blessed with one of the most precious reserves of oil attracted the western world immensely. With increasing industrialization especially in Britain as well as America oil was becoming one of the main ingredients of their success. The British government purchased a large amount of Anglo-Persian Oil Company’s (APOC) stock during the First World War. This oil company was a predecessor of the Anglo-Iranian Oil Company (AIOC). By the time of Iranian oil crisis almost half of APOC’s stock was in the hands of Britain. Iranians on the other hand were kept away from the high ranking positions in the oil company. Moreover neither did the royalty payments satisfied the Iranian government nor did the high levels of confidentiality which prevailed in the major decision making contended them, giving birth to a situation which benefited neither of the two parties. Thus during 1951-1953 Iran strived to gain power over its oil industry which gave hype to the sense of nationalism in Iranians. The leaders in Iran provided the stance that out of the ? 250 million of profits which AIOC made in the late 1940’s their royalty payments only counted for one third of the total amount that is ? 90 million (Mary Ann Heiss). On the part of British Empire â€Å"oil† had become an evil necessity not only economically but also to sustain its political position as â€Å"a great power† in the World. Thus this nationalization not only threatened its position in the Middle East but also could have blown its largest investment abroad. Iranians on the contrary were keen to achieve independence nationally and politically. Although they were well aware of the fact that this may lead to serious economic adversity in Iran, they wanted the British dominance abolished to be treated as a sovereign nation. Therefore Prime Minister Mohammad Mossadeq stressed upon full control over Iran’s internal and financial affairs. The increasing tension between Britain and Iran and the wavering issues led the United States (US) jump in the situation. For US however the main goal was not the interests of either party that is Iran or Britain but it had its own underlying concern. Thus this can be said that this was the first time that US was seriously involved in the internal affairs of Iran, marking the beginning of their relationship. The nationalism which the Iranian governments were emphasizing upon was very closely related to communism, in a sense that it could have given rise to autocracy, which at that time was not at all acceptable to US. As this movement by the Iranians could have led to open paths for the Soviet Union to the oil fields of Middle East, America did not want to jeopardize its position along with its power. Moreover this oss of oil industry would have led to serious economic setbacks in US. In her paper, â€Å"The United States and Great Britain Navigate the Anglo-Iranian Oil crisis† the author Mary Ann Hiess explains the US-Iran relations in three phases during the oil crisis. The first phase named â€Å"benevolent neutrality† lasted almost from 1950 till the mid of 1951. The US officials acted as responsible negotiators and reconciled with the idea of nationalization as well as also recognized the rights of the contract of AIOC. Escorting to the second phase which is known as’ â€Å"Era of Anglo-American Partnership†. This phase propagated accelerating ideological and policy empathy mainly between Washington and London. The third phase however was that of US interest, that is US was somewhat getting successful in its goals, termed as the era of US domination this phase highlights Eisenhower ‘s (president of US 1953) negotiations which led to the formation of international association that replaced AIOC with the nation’s own oil industry in 1954. Now that the US domination prevailed in Iran, the American officials along with the British bureaucrats decided to overthrow Mossadeq for harming Iran’s stability. Therefore mainly Britain decided to pursue an operation commonly known as the Coup. However the Coup ultimately turned to operation AJAX which was organized and financed by US. According to International relations theories America in this particular situation acted quite like the classical realists. As it is obvious that the development of US interest in the whole situation is due to the fact that it was being flawed, selfish, competitive and ambitious due to its own goals, rather to solve the dispute for the betterment of Iran and Britain. You read "Us Iran Relations" in category "Papers" The coup which occurred in august 19th 1953, basically aimed at overthrowing the government of Prime Minister Mohammad Mossadeq to remove the dictatorship from Iran and pursue democracy. Mark J. Gasiorowski in his article, â€Å"The 1953 Coup D’etat in Iran† gives the account of the takeover. While US and the British officials were already considering overthrowing mossadeq from power, the situation in Iran was not a favourable as well. Many opponents of mossadeq had already started to take actions against him. Anti-mossadeq mobs were arranged to kill him. Iran already was facing huge economic turmoil now had to face political unrest as well. Looking at the situation the new American government of Eisenhower also began to consider the operation and finally decided to organise and aid the coup along with Britain. Mossadeq already was facing hostility from the citizens of Iran therefore it made even easier for US to propagate masses against him. With the help of BEDAMN-a political action- uprising was arranged along with continued disputes. Government offices, buildings of pro-mossadeq newspapers were attacked. Air force general along with the forces attacked mossadeq’s house killing around three hundred people. The very next day mossadeq surrendered to Zahedi, marking the end of the coup. This revolution undoubtedly had a long and deep affect on the US-Iran relationships. The question which arises here is that, was America’s interest in Iran’s internal affairs genuine? Well America as I discussed above is a realist approach led country which ranks its own personal interest on the top. Then being sincere towards Iran itself becomes a futile question. Most of the studies highlight that the main aim US had out of this coup was to get significant share in the oil industry. Moreover this can be proven accurate to some extent by if we notice the fact that immediately after coming into power Zahedi government granted almost 40% of the total oil industry’s share to American oil companies (Gasiorowski, 1987). However a contradicting fact that most of the American oil producing countries were not interested in the share basically due to nimiety of oil in the world market- mainly in Saudi Arabia and Kuwait- proves that this might not be the sole or the most imperative reason. Another perspective of the situation is the American fear of communist takeover. At the time of coup Cold war between Soviet Union and US was at its peak and of course America being governing in nature would not allow soviet’s expansion to become a threat to US dominance, power and sovereignty. Although this coup proved beneficial for Iran, as it gave birth to democracy but the fact that this triumph was not experienced solely on the basis of internal struggle. In reality Iran was made a subject of constant US intervention, thus somewhat abusing its decision making ability. After the coup Mohammad Raza Pahlavi was reinstated as the Shah of Iran. Many authors state Pahlavi was long supported by the US government, although they were aware of the malpractices and the corruption which prevailed in his regime. The shah was forced to flee out of Iran when widespread unrest originated on the part of civilians and a new, more religious leader, Ayatollah Ruhollah Khomeini was granted the power. However this offense motivated the Iranian students to take revenge from the US. On November 4th 979, the Iranian students drizzled into the US embassy situated in Tehran and took almost 52 American officials as hostages on the demand that the shah who fled away should come back to Iran for trial of the crimes he committed against Iranians. The situation lasted for about 444 days as the US administration driven by Jimmy Carter was doomed by the failed attempts in 1980. However the hostages were released on the day Ronald Reagan was sworn as the new US president on January 20th 1981. This incident however changed the diplomatic, economic and political landscape between Iran and US for the years to come. By capturing hostages Iranians proved their anger against American’s negligence over Iranians as well as the power which they could use against US to advance their welfare. Another episode of varying US-Iran relations begun in 1986,when Iran secretly asked US for help while it was at war with Iraq. Iran requested US to sell weapons, however Reagan wanted Iran to release seven of the US hostages which Iranian terrorists held. This however did not remain confidential for long, instead soon people discovered this Iran-Contra. US emphasized that this was an arms for hostages deal as well as tried to stress upon the fact that it will improve US-Iran relations. This improvement in the relationships of the two countries was not long lived as in 1988 the tragic incident of Iran’s airplane shot down shrunken the trust between US and Iran. On the morning of July 3rd 1988, commercial flight operated by Iran Air took off for Tehran-Bandar Abbas-Dubai route however it was its bad luck that it never reached Dubai. At the same time another plane or more generally a Missile cruiser of US navy known as the US Vincennes would pass over this commercial flight. The US Vincennes was at the Persian Gulf during the Iraq-Iran war. Vincennes saw another airplane flying towards the Persian Gulf however it thought that it identified it as a possible Iranian F-16 issuing various warnings and civil distress frequencies which of course never reaches the Iran Air. Thus after waiting for a bit the commander of Vincennes Captain Rogers ordered to fire two missiles at it. The Airbus was hit and soon it tumbled into flames killing around 290 innocent people in the flight. After the tragic incident the deterioration of the relations deepened as no severe action was taken against Captain Roger’s folly decision. Moreover it was just named a â€Å"mistake† by Pentagon. George W. Bush, vice president of US at that time declared a bold remark in Newsweek, â€Å"I will never apologize for the United States of America, ever. I don’t care what the facts are. † Thus this boldness highlights the rigidity that prevailed in American’s attitude. 1990’s a new decade, was begun with another policy implementation by the US. â€Å"dual containment† as it was known was a policy set up by Americans to isolate Iran and Iraq both economically and militarily mainly to achieve its own regional ambitions. US did not want any other countries to be in power and with the increasing influence of both Iran and Iraq; it saw its own position jeopardizing. US banned all trade, financial loans and services with Iran as it thought that the regime in Iran promoted terrorism and assassinations throughout the world. The beginning of a new millennium also marked a beginning of new tensions between the countries. US alleged Iran for expanding its nuclear activities and developing missile-related technology. It was threatening to the survival of US. Thus Iran was termed as the â€Å"axis of evil† by George W. Bush who by then was the president of US as according to them it enhanced terrorism. Ambitious in developing its nuclear base Iran continued to seek help from Russia and China despite US discontent. Throughout early 2000’s UN inspected Iran’s nuclear facilities. The reports said that there was no evidence of Iran producing atomic bomb but US considered it, â€Å"impossible to believe†. US kept on forcing Iran to suspend any of its nuclear progressions however Iran acted very firmly as proved by president Katami’s statement that its country will never give up its nuclear project and stressed its peaceful usage. The relations kept on becoming hostile, although America provided Iran with a humanitarian aid in 2003 because of the earthquake, it emphasized that this does not mark any thaw in their relationships. Throughout 2005 Iran’s nuclear program and uranium dispute remained a problem for US. For Americans it was of immense importance that Iran withdraws it activities as US secretary of state Condoleezza Rice explained , â€Å"US faces no greater challenge than Iran’s nuclear program†( BBC NEWS). However the new, more conservative president of Iran Ahmadinejad clearly stated that Iran has the right for peaceful progression of the nuclear project along with its announcement of successful enrichment of uranium. This prompted US to take strong steps against Iran. As for analysis purposes this can be considered that US and Iran were on a kind of cold war from the beginning of 2000. US major discontent was Iran’s nuclear program after all it was the prime threat to US continued existence. And for this reason US several times along with UN tried to impose sanctions over it. When nothing helped, President Bush accused Iran with Al-Qaeda. Thus stating that extremism prevailing in Iran could lead to adverse effects if nuclear program is continued. This brought huge military confrontation from Iran. Tensions prevailed as both countries accused one another either for spying or encouraging terrorism. To date the most destructive problem which prevails between the two countries is the Iran’s nuclear program. Several discussions have been held between the new presidents that is Barrack Obama and Ahmadinejad but no intelligent conclusion has been reached. This can be concluded that US interests had been objective in terms of truly helping Iran. US initially got interested in Iran due to the fact that it did not want Soviet Union to get advantage over the Iranian Oil industries. It wanted to achieve its own regional advantages over the most fertile country in the Middle East. However when Iran began to retaliate against US it posed great threat to their survival. The most significant example of this is the current tensions because of nuclear progression in Iran. Thus it can be concluded that US who undoubtedly follow the realists’ paradigm proved to be quite selfish when it came to their sovereignty. They made use of the dominance principal on several occasions as it did not want any other country to become a greater power. Iran on the other hand acted differently. It was basically on the leaders of Iran which determined its behavior towards America. Those who were pro American acted exactly as America wanted them too for example Zahedi, Pahlavi. Others contradicted its policies and behaviour. They acted the way they thought was better for Iran, moreover stood strong in front of America for their rights such as Khomeini, Ahmadinejad. Thus the relations varied and contoured during different phases of US-Iran history. References about. com. (n. d. ). The Iran-Contra Affair. Retrieved from http://usforeignpolicy. about. com: http://usforeignpolicy. about. com/gi/o. htm? zi=1/XJamp;zTi=1amp;sdn=usforeignpolicyamp;cdn=newsissuesamp;tm=7117amp;f=11amp;tt=2amp;bt=1amp;bts=1amp;zu=http%3A//www. pbs. org/wgbh/amex/reagan/peopleevents/pande08. html Anthony Cordesman, S. F. (n. d. ). DUAL CONTAINMENT: SLOGAN OR POLICY? Bernard Gwertzman, C. E. (2012, March 6). Crisis-Managing How to cite Us Iran Relations, Papers

Costco Presentation free essay sample

1. What is Costco business model? Costco business model is to generate high sales volume and rapid inventory turnover by offering fee paying members attractively low prices on a limited selection of nationally branded and selected private-label products in a wide range of merchandise categories. Is the company’s business model appealing? Why or why not? I do agree that the business model is appealing because people want to feel like they are exclusive with VIP treatment and they would be able to buy the name brand items they love for exceptionally lower than average price. 2. What are the chief elements of Costco’s strategy? Ultra low prices Limited selection of nationally branded and private label products â€Å"Treasure Hunt† shopping environment Strong emphasis on low operation cost Geographical expansion How good is the strategy? The low prices keeps the customers coming back Costco offers more product selection than the avg supermarket Keeping overhead cost down allows Costco to offer better value eliminating cost history associated with conventional wholesalers and retailers The growth of the company was intended to show 5% growth, however, the existing warehouses grew by an avg. We will write a custom essay sample on Costco Presentation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page of 10% 3. Do you think Jim Sinegal has been an effective CEO? What grades would you give him in leading the process of crafting and executing Costco’s strategy? What support can you offer for these grades? Refer to figure 2.1 in developing your answers. Yes, I do think that Jim Sinegal has been very effective as CEO. For grading, I would give Jim Sinegal an A because of the increase of profits to 4. What core values or business principles has Jim Sinegal stressed at Costco? Obey the law Take care of members Take care of employees Respect suppliers Reward shareholders 5. What is the competition like in the North American Wholesalers Club? Competition among the warehouse clubs (Costco, Sam’s Club, BJ’s Wholesale Club) are based on such factors as price, merchandise, quality and selection, location and membership services. The competition becomes much greater because of the attraction to small business owners, family households, churches, non-profit organizations, caters and small restaurants 7. Is Costco financial performance superior to that at Sam’s Club and BJ’s Wholesale? Yes, Costco financial status has 57% share of warehouse club sales across US and Canada, Sam’s Club has 35% share and BJ’s Wholesale has 8% along with several small warehouse club competitors. 10. Are Costco prices to low? Why or why not? Yes, Costco prices would be considered too low because the revenue does not fully cover the operating expenses of the company and generate only a modest contribution to operating profits. 70% of Costco operating profits were attributed to membership fees and the membership fees were larger than the company’s net income. 11. Costco Compensation Practices Costco compensation is what the company thinks about its employees and how they value them. Employees will work to their highest potential and go above and beyond the call of duty for greater compensation either tangible or non-tangible. Its not surprising that the employees are well compensated because the company understand that good compensation comes with lower turn over employee rates, the employees are more loyal and the work relationship between the employee and employer are better valued. 12. What recommendations would you make to Costco top management regarding how best to sustain the company’s growth and improve its financial performance? Recommendations: Customer loyalty: Lower the prices of the customer memberships and increase markups for pricing to have more increase in revenue Increase membership by offering discounted membership rate to those customers that switch from Sam’s Club and BJ’s Wholesalers Review inventory and items that are not customer driven should be eliminated which would keep funding either towards another merchandise or will be able to keep the funds to stay as apart of the companies revenue. Build competitive advantages by increasing advertisements to broadcast the company via television, radio and internet for increase in customer membership.